ExchangeWire: Data-Driven Advertising and Marketing Technology
WEBVML’s Kiessé Lamour on Perplexity’s Advertising Model, TikTok vs Amazon and the FTC’s Scrutiny of Social Media Platforms. In this MadTech Podcast episode, ExchangeWire Editor Aimee Newell Tarín is joined by Head of Content John Still and Kiessé Lamour, Global Head of Media, Commerce at VML to discuss the latest in media, marketing and ...
WEBAs we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
The Wires 2021 Awards Gallery - ExchangeWire.com
WEBTracking Ad Trading and the Exchange Marketplace. Latest Posts. The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features
Inferred Vs Observed Data | ExchangeWire.com
WEBMar 22, 2016 · However, to maintain accuracy, the raw data has to be real observed behaviour. When it is not, and the predictive modelling is run on inferred data, the result is a prediction based on other predictions, exponentially lowering accuracy to the advertiser’s detriment. Watch out for this, as some data providers can use this technique to increase ...
The Present and the Future of Audience Addressability
WEBFeb 18, 2021 · As addressability is the lynchpin behind producing efficient, tailored, optimised ad campaigns, it’s imperative that advertisers and publishers across the industry find effective ways to build and utilise addressable audiences. PubMatic has produced this Deep Dive special in partnership with ExchangeWire.
About us - ExchangeWire.com
WEBAbout us. ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries. We’re always interested in any technology and business-related ...
DMEXCO is Back: Here's Everything You Need to Know
WEBBetween 2008 and 2019, Cologne’s DMEXCO had built a reputation as one of the most important events for the diary, packed with high-profile appearances and networking on a grand scale. Then came Covid-19, bringing with it lockdowns, Zoom calls, and a hiatus on in-person events. While the lockdowns have lifted, and the industry finds its social ...
EX.CO - ExchangeWire.com
WEBCompany description We’re EX.CO, the world’s leading publisher video technology platform that empowers publishers to own their video strategy for maximum yield.Our AI-based solutions for video management, video monetisation, content automation, and video recommendation are trusted by some of the largest publishers globally including The Arena Group, CBSi, Hearst, Nasdaq, Time, and VICE Media.
ATS Singapore Archives - ExchangeWire.com
WEBIn just two months, ExchangeWire’s ATS Singapore will make its 13th splash around the Asia-Pacific. ATS Singapore 2024 will bring together the best of APAC’s ad tech scene.
Cedara Partners with SRI and Alliance Digitale to Offer …
WEBToday (November 7, 2023), Cedara, The Carbon Intelligence Platform, is proud to announce the adoption of the SRI framework produced by SRI and Alliance Digitale. As part of their commitment to environmental sustainability and accountability, Cedara has moved all media carbon measurement to the widely recognised SRI & Alliance Digitale framework, which has become the leading independent ...