Home [www.campaignlive.com]
WEBPromoted. Presented by, TAIT. For any brand looking to turn a bold idea into a lasting legacy, the answer lies in transforming ideas into experiences that people will talk about for years to come. Join the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creative thought leaders.
Read the latest advertising industry news | Campaign US
WEBSeptember 27, 2024 by Shawn Lim The Information. Disney chairman Josh D’Amaro took the stage at HubSpot Inbound in Boston last week to discuss the company’s focus on storytelling, navigating weakening demand, and the role of immersive experiences in uniting Disney’s physical and digital worlds.
You’ve got mail: Say goodbye to the AOL brand | Campaign US
WEBMay 4, 2021 — The brand will be phased out in Verizon’s $5 billion fire sale of its media assets, consisting of AOL and Yahoo, to Apollo Global Management, announced Monday. From now on AOL, which consists of digital media companies including HuffPost and TechCrunch, as well as a roll-up of early ad tech assets including Convertro and …
Contact the Campaign US team | Campaign US
WEBFor subscription support or general questions contact: [email protected]. Jessica Heygate. Technology Editor Email: [email protected] Bailey Calfee. Premium Reporter Email: [email protected] Julia Walker
Case study: How fame made Snickers' 'You're not you when you're …
WEBOct 26, 2016 — Joan Collins & Stephanie Beacham 2012 Snickers Commercial Snickers needed to up its game. From 2007 to 2009, growth for Snickers lagged behind other global chocolate brands, both in relative and absolute terms.
Features - Campaign US
WEBFebruary 20, 2024 by Alyona Uvarova The Information. Campaign US kicks off a video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing. Watch more Videos. In-depth features exploring the U.S. and global advertising industry, from Campaign US.
Agency Report Cards 2022: Digitas | Campaign US
WEBApr 26, 2022 — Digitas’ secret sauce is the “interconnected thinking” between its media and creative teams, explained Caroline Winterton, president of Digitas New York. It’s an alignment that helped the agency win more than 20 new clients in 2021. Its biggest client win for the year came when parent Publicis Groupe clinched the $600 million Walmart ...
The best TV ads of 2022 (so far) | Campaign US
WEB4. Virgin Media “We’re better, connected – Skatergirl”. Learning a new skill is never easy and with the huge surge in skating popularity during lockdown, it comes as no surprise that Aamira wants to try her hand at it. Unsurprisingly, she doesn’t start off as a natural Tony Hawk and heads home.
How agencies are avoiding costs as pitching becomes more …
WEBSep 3, 2024 — How agencies are avoiding costs as pitching becomes more expensive. The average price of pitching has risen by more than 25% for agencies, but as many advertisers continue to avoid offering pitch fees, some shops say a shift away from traditional reviews is the answer to cutting costs. For full access to this article, you must be a Campaign US ...
Media Week's 30 Under 30 revealed - campaignlive.com
WEBSep 14, 2011 — Media Week's 30 Under 30 revealed. Media Week can exclusively reveal the talented media professionals who made it onto this year's 30 Under 30 list. For full access to this article, you must be a Campaign US subscriber. Click here to view our subscription options, which now include access to the 2023 Agency Performance Review — a ...